Well&Come

Photographers:
Nil Calvarons
Michelo Toro

We repositioned the branding strategy and updated the corporate visual identity of the boutique hotel chain WELL & COME, located in Barcelona and Málaga.

The new identity seeks to offer unique experiences and bring the local culture closer in a sophisticated, detailed, and welcoming way. We portray it through a warm color palette, a humanist typeface, and a photography art direction that transmits naturality and familiarity.

Bringing the claim “The door to charming destinations” to life, we were inspired by the architectural arches found in its hotels, influenced by Mediterranean style. It becomes a distinctive graphic element on the visual identity, in harmony with its logomark.