We met François van den Abeele, the founder of Sea2see, on an aeroplane to a fashion eyewear tradeshow in Milan. We knew some eyewear brands that were working with eco-acetate for manufacturing their frames but hadn´t heard anything about the option of using recycled plastic. As surfers and sea lovers we got interested on his project and soon started working for the brand.
Our first task was making the brand more attractive. That meant conceiving a new art direction to be implemented on its communication. Working with a tight budget we improved the Instagram profile raising people's awareness of sea contamination. We also contacted new brand ambassadors that have brought the project to their followers in social media.