Hydroponic is an emblematic skateboard company from Barcelona, that has been around since 2002. A brand focused on skate enthusiasts who are looking to have fun and that fuels good vibes, friendliness, and vitality.
Their business model had always been focused on wholesale; selling their hardgoods and streetwear through physical multibrand and own stores, and although they had an active e-shop, it had never been their main income source. Back then, their online activity was mainly keeping up with their Instagram account, which we were helping them with.
