Growth as a brand
With an attractive and modern design and thanks to solid brand communication, HAAN has managed to be one of the most successful premium hand sanitizer brands at this crucial moment.
The right strategy is the first key to success
When the brand first launched, the next step was to establish an integral communication strategy for others to understand their product (that was not that known back then) and the deepness of their purpose.
So, we designed a communication plan that involved all brand sides’, starting from their website design to all the brand contents like photo shootings, branded videos, and other visual materials.
The website project was especially a turning point for the brand, as not only opened the doors to become e-commerce but evolved into an omnichannel business. Particularly at this point, the communication and user experience were essential to convert user views to purchases.
Everyone gets what they are willing to listen to
In search to gain visibility in the market, they urged documents for the diffusion and communication of their disruptive brand for both B2B and B2C audiences.
In today's world, they wanted to tackle on and offline channels thus we created printed and digital such as visual merchandising, stationery, email marketing, and brand presentations.
Steal the spotlight in Social Media
As a brand born during the digital era and with the very attractive design that we had conceived, they had to be smart on social media and use it correctly to exploit its power as a showcase.
Not only we planned and conceptualized all the posted content but designed and implemented a digital strategy in the main channels (Instagram, Facebook, Linkedin, and Youtube) to stand out from newly emerging competitors and create a close relationship with their own community.
Both sides of the coin
Hugo and Eric, the founders, had a crystal-clear vision of their social purpose and brought loads of raw material from their first trip to Malawi, but was pending to organize and find the optimal way to share their well projects and raise awareness against the water crisis.
Once again, we were there for them to help cohere the different bits and pieces so that they would make sense and could appeal to the final public through interviews, video montages, and infographics.