Fu**k the habits
Supported by the personal conviction of their team, Duuo decided to reach a turning point for the brand. The goal was to become a 100% vegan company from Fall Winter 2019 and start an #empathyrevolution. Redefining and aligning the core brand values was necessary at the same time.
Brand identity was slightly modified to market itself as a vegan activism company. 'Barcelona' was deleted from the logo and replaced by 'vegan shoes'.