Folcs

Branding
Visual identity
Art Direction
Illustration

Folcs, a new brand of artisan chocolate that joins design, culture and friendship, with the aim of innovate the gift industry in Spain while adding value to the traditional chocolate bar.

We created the identity from scratch: from naming and strategic positioning to visual identity, packaging and communication. We developed a comprehensive project with a clear narrative: a tablet that works as a chocolate-postcard, remaining in the memory as a gift.

The strongest point of the brand are the illustrations, organized in four collections that reinterpret typical elements with a pop look, colorful and with a touch of humor. This distinctive graphic language allows Folcs to stand out on the store shelves, connect with new audiences and convey its modern, fun and contemporary spirit.