NUOC

For the packaging, the aim was clean and minimalist but, above all, could adapt well to current and upcoming product launches.

Synthesizing the main geometric shape of each product to create a hole on the packaging that could offer a sensory and visual experience at the point of sale to achieve impulse sales. And the large embossed logo on the front has a strong brand presence without visually cluttering.

Visual identity

The colours for the new visual identity were based on the product range itself, as they were bright and optimistic and worked perfectly with the defined branding. 

For the packaging, the aim was clean and minimalist but, above all, could adapt well to current and upcoming product launches.

Synthesizing the main geometric shape of each product to create a hole on the packaging that could offer a sensory and visual experience at the point of sale to achieve impulse sales. And the large embossed logo on the front has a strong brand presence without visually cluttering.