Framing le chic mediterranean
Eloise founders put in contact with us to define their niche market and brand image. Their deep eyewear knowledge should have the corresponding allure on brand positioning and storytelling. Together we devised a young and independent feminine brand born on the shores of the Mediterranean. Its inspiration and imaginary comes from 60s and 70s music, cinema and art.
Branding chapter ended up with an evolution of the original handwriting logopotype. New brand identity remembers us of the classic fashion magazines and fonts but keep the same naive style using lower case letters. New identity and art direction was brought to packaging, webiste, catalogue and trade show booth.
2018 campaign was inspired by the revolutionary character and freshness of Nouvelle Vague cinema. The movie directors of the new French wave proposed new ways of looking at reality, without initiations, developments or conclusions, teaching us that sometimes intuition has more weight than logic.
We took some of those visual codes to conceptualize the graphic communication. Black & white photographies and yellow blocks from 'Cahiers du Cinéma' magazine covers fit perfectly with the image we were looking for. The play with mirrors helped to get new perspectives and a nice sophistication.
Same atmosphere was move to Silmo eyewear trade show later. An open space with product bar desks and mirrors invited to look around and see the collection.
Model Photography: Cecilia A.H. Arias firstname.lastname@example.org
Product Photography: invancaster.com
Make up: @laiamartinmakeup @cruz_sus