Art DirectionEditorial Design
The stronger feminine side of the brand
The new campaign of Eloise seeks to emphasize the female aspect of the brand achieving at same time a greater visual force. 'Wild Flower' is the name that accompanies the new collection of eyewear playing on the double meaning of the title. On one side the flower brings into our mind the fragility and finesse of this nature´s whim. But on the other it may also be a free and outrageous being.
You used to tell me that flowers
had nothing to do with you.
You were not that kind of people.
But I always saw you
like the wild flowers.
Those that grow free
from between the cracks
with the sun's rays of the Mediterranean.
So fragile and powerful at the same time.
So delicate and so brutal.
You hated the bouquets
you play too many times "loves me,
loves me not".
But that day
with that small flower
in your hands
you discover with surprise
that every flower that opens
that the world
is still not tired of color.
Both dimensions in the Art History
Flowers are a timeless resource for creators in literature, painting or cinema providing a sweet or nasty view as you require. A analogic touch invades the art direction of the campaign looking back a 60s and 70s styles. The unique color of Eloise co-starts one more time all artworks.
Headlines and subtitles in yellow remid us of some vintage movies so special for their colour. Flowers outlines are also introduced to get more complex and mature pieces and gain traction in the social media clips that highlight this ode to feminity.
Model shots by: Cecilia A.H. Arias firstname.lastname@example.org
Make up: @erikag.makeup